:root {
  --bg: #0e0e10;
  --bg-raise: #17171a;
  --bg-card: #1b1b1f;
  --line: rgba(255, 255, 255, 0.1);
  --fg: #f4f4f5;
  --fg-muted: #a1a1aa;
  --fg-dim: #71717a;
  --accent: #ff5841;
  --radius: 14px;
  --maxw: 1180px;
  --mono: ui-monospace, SFMono-Regular, "SF Mono", Menlo, monospace;
  --sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Inter, Helvetica, Arial, sans-serif;
}

@media (prefers-color-scheme: light) {
  :root {
    --bg: #fbfbfa;
    --bg-raise: #ffffff;
    --bg-card: #ffffff;
    --line: rgba(0, 0, 0, 0.11);
    --fg: #18181b;
    --fg-muted: #52525b;
    --fg-dim: #8a8a93;
  }
}

:root[data-theme="dark"] {
  --bg: #0e0e10;
  --bg-raise: #17171a;
  --bg-card: #1b1b1f;
  --line: rgba(255, 255, 255, 0.1);
  --fg: #f4f4f5;
  --fg-muted: #a1a1aa;
  --fg-dim: #71717a;
}

:root[data-theme="light"] {
  --bg: #fbfbfa;
  --bg-raise: #ffffff;
  --bg-card: #ffffff;
  --line: rgba(0, 0, 0, 0.11);
  --fg: #18181b;
  --fg-muted: #52525b;
  --fg-dim: #8a8a93;
}

* { box-sizing: border-box; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--fg);
  font-family: var(--sans);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

a { color: inherit; }

.wrap {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0 24px;
}

.mono {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--fg-dim);
}

/* ---------- masthead ---------- */

.masthead {
  border-bottom: 1px solid var(--line);
  padding: 20px 0;
  position: sticky;
  top: 0;
  background: color-mix(in srgb, var(--bg) 88%, transparent);
  backdrop-filter: blur(12px);
  z-index: 10;
}

.masthead .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
}

.brand {
  font-family: var(--mono);
  font-size: 13px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  text-decoration: none;
  font-weight: 600;
}

.brand span { color: var(--accent); }

.masthead nav {
  display: flex;
  gap: 22px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.masthead nav a {
  color: var(--fg-muted);
  text-decoration: none;
}

.masthead nav a:hover { color: var(--accent); }

/* ---------- hero ---------- */

.hero {
  padding: 108px 0 72px;
  border-bottom: 1px solid var(--line);
}

.hero h1 {
  font-size: clamp(2.6rem, 7vw, 5.2rem);
  line-height: 0.98;
  letter-spacing: -0.035em;
  margin: 18px 0 0;
  font-weight: 700;
  max-width: 16ch;
}

.hero h1 em {
  font-style: normal;
  color: var(--accent);
}

.hero p {
  margin: 26px 0 0;
  max-width: 62ch;
  font-size: 1.075rem;
  color: var(--fg-muted);
}

.stats {
  display: flex;
  flex-wrap: wrap;
  gap: 42px;
  margin-top: 48px;
}

.stat b {
  display: block;
  font-size: 1.9rem;
  letter-spacing: -0.02em;
  font-weight: 700;
  font-family: var(--mono);
}

/* ---------- grid ---------- */

.section-head {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 16px;
  padding: 64px 0 26px;
}

.section-head h2 {
  font-size: 1.45rem;
  letter-spacing: -0.02em;
  margin: 0;
}

.grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(330px, 1fr));
  gap: 26px;
  padding-bottom: 40px;
}

.card {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  text-decoration: none;
  display: flex;
  flex-direction: column;
  transition: transform 0.22s ease, border-color 0.22s ease;
}

.card:hover {
  transform: translateY(-3px);
  border-color: var(--accent);
}

.card .shot {
  aspect-ratio: 16 / 10;
  overflow: hidden;
  background: var(--bg-raise);
  border-bottom: 1px solid var(--line);
}

.card .shot img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: top center;
  display: block;
}

.card .body { padding: 18px 20px 22px; }

.card h3 {
  margin: 8px 0 6px;
  font-size: 1.16rem;
  letter-spacing: -0.015em;
}

.card p {
  margin: 0;
  font-size: 0.9rem;
  color: var(--fg-muted);
}

.swatches {
  display: flex;
  gap: 6px;
  margin-top: 16px;
}

.swatch {
  width: 20px;
  height: 20px;
  border-radius: 5px;
  border: 1px solid var(--line);
}

.tags {
  display: flex;
  flex-wrap: wrap;
  gap: 7px;
  margin-top: 16px;
}

.tag {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--fg-muted);
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 3px 9px;
}

.badge {
  display: inline-block;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 3px 9px;
  border-radius: 999px;
}

.badge.source {
  color: var(--accent);
  border: 1px solid var(--accent);
}

.badge.shots {
  color: var(--fg-dim);
  border: 1px solid var(--line);
}

/* ---------- case study ---------- */

.case { padding: 72px 0 40px; }

.case h1 {
  font-size: clamp(2.2rem, 5.5vw, 3.6rem);
  letter-spacing: -0.03em;
  line-height: 1.02;
  margin: 14px 0 0;
}

.lede {
  font-size: 1.1rem;
  color: var(--fg-muted);
  max-width: 66ch;
  margin: 22px 0 0;
}

.meta {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(170px, 1fr));
  gap: 24px;
  margin: 44px 0;
  padding: 26px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.meta div strong {
  display: block;
  margin-top: 6px;
  font-weight: 500;
  font-size: 0.95rem;
}

.case h2 {
  margin: 46px 0 12px;
  font-size: 1.3rem;
  letter-spacing: -0.02em;
}

.case p, .case li {
  color: var(--fg-muted);
  max-width: 72ch;
}

.case li { margin-bottom: 7px; }

.note {
  border-left: 2px solid var(--accent);
  padding: 4px 0 4px 18px;
  margin: 26px 0;
}

.note p { margin: 0; }

figure {
  margin: 34px 0;
}

figure img {
  width: 100%;
  display: block;
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

figcaption {
  font-family: var(--mono);
  font-size: 10.5px;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  color: var(--fg-dim);
  margin-top: 10px;
}

.palette {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin: 24px 0;
}

.chip {
  border: 1px solid var(--line);
  border-radius: 10px;
  overflow: hidden;
  width: 128px;
}

.chip .fill { height: 54px; }

.chip .label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.08em;
  padding: 7px 9px;
  color: var(--fg-muted);
}

.back {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--fg-muted);
}

.back:hover { color: var(--accent); }

footer {
  border-top: 1px solid var(--line);
  margin-top: 64px;
  padding: 34px 0 56px;
  color: var(--fg-dim);
  font-size: 0.86rem;
}

footer a { color: var(--fg-muted); }

@media (max-width: 640px) {
  .masthead nav { display: none; }
  .hero { padding: 64px 0 48px; }
  .stats { gap: 28px; }
}