2026 · Shipped · Client work

Awesome by Choice

Leadership training and keynote speaking. A personal brand site where the speaker is the product, so the design had to feel like a room you'd want to be in rather than a consultancy brochure.

Warm authority

The category default is a smiling headshot on white with a blue button. This goes the other way: deep forest green, an amber that behaves like lamplight, and a serif with real contrast between thick and thin strokes.

• Small caps in the headline. The display serif runs in caps-and-small-caps, which reads as inscription rather than marketing.
• Amber only on the promise and the action. "Make it today" and the primary button — the same colour tying the claim to the click.
• A drawn emblem, not a photo. A sunrise over a path in a circle. It works at favicon size and it doesn't age like a headshot.
• Green that shifts down the page. The background warms toward the horizon rather than sitting flat.

Palette